Our Core Values

Our core values reflect the company’s character and culture, and represent what is truly important to Princess Cruises. When we provide this extraordinary level of service and care to our guests—and to each other—we are truly living our core values.

We serve.

We are warm, welcoming, respectful, and professional. Whether working with customers or each other, we are always creating relaxed and rejuvenating vacation experiences and lifelong memories.

We respect our team.

We value each other’s talents, viewpoints, cultures, and contributions. We treat each other as we wish to be treated.

We innovate.

We are always thinking of new ways—large and small—to improve how we work together and delight our passengers.

We are consistent.

Our customers—internal and external—can depend on us to deliver consistently every time.

We are accountable.

We understand that, to succeed, our company must be profitable. We take responsibility for our own performance and use resources wisely.

We do it right.

We never compromise on things that matter. Safety and security are our most important responsibilities. Our customers can trust us because we adhere to the highest ethical standards.

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